Jabr — Creative Director and Web Developer, Noah Creative Lab, Damascus

Central Bank of Syria

One line. Two meanings. A whole country in it.

“The lira is ours.
We made it —
and it’s our currency.”

In Arabic, “we made it” and “our currency” grow from the same root word, so the line hands the new lira back to the people who will carry it. Each board sets it against the engraved detail of the notes themselves — wheat, cotton, blossom.

Hana Foods

Seven years on one brand. Same name — a new sentence every season.

Social for Syria, the USA and global markets; Ramadan films cut as two editions rather than one dub; Hana Farms juice, where the name became the instruction — “Stay with Hana, stay natural”; and an AI campaign for the mortadella line’s fortieth year.

MABCO — 25 years

Twenty-five years old. Built for what comes next.

“25 years — and still moving forward.”

A 25-year-old mark with hard corners and a single flat colour, softened into a blue gradient, a modern cornerless type and the founding year set beneath. Around it, a campaign placing the brand in the rebuilding of the new Syria, and seven social templates: dark, light, multi-colour, white, minimal, information-heavy and product-first. Each one has a curve at the base that holds the price.

LC Waikiki

Don’t announce the store. Announce the weight.

An empty white hall, one woman on a chair, and a line that raises the stakes each beat. Racks roll in, crews build around her, the name arrives on the wall — and only then: “What’s coming is a giant.”

Then the follow-up lines, each one a door into a different audience:

Damascus International Fair

A national event, rebuilt from the mark out.

Identity, colour system, typography and the full rollout across billboards, posters and environmental applications — plus the launch films.

SYNC — Silicon Valley + Syria

Not a logo. A system that names its own future.

One brand icon, built to stretch: country chapters for Saudi Arabia, Qatar and Kuwait; a conference mark that carries the year — ’26, ’27, ’28 and on; sponsorship lockups; and a sub-family for training, bootcamps and internships. Colour, type in Latin and Arabic, iconography and print, all documented.

SYNC ’25 II

The II isn’t a version number — it’s the point.

A second edition earns its own mark. Deep green and gold, and a map of Syria drawn as circuitry — one motif carried across badges, apparel, roll-ups, print and every social post. “Let TECH lead” runs through all of it.

Madar Group

Fifty years in, a mark built to carry the next fifty.

A full rebrand for Madar — bilingual signature, brandmark, primary and secondary colour systems — rolled out across fleet, merchandise, stationery and print, and documented in a complete brand guideline.

For the fiftieth year: a gold anniversary mark — “A continuous journey of giving” — and an AI film premiering at the celebration.

mySyria

A smile hidden under the “my”.

I designed the mark: one curve beneath “my” that reads as a smile and a path at once. The brand system was built on top of it — vans, storefront, uniforms, stadium screens — and that single curve carries every one of them.

“A better life, the easier way.”

Capital Partners Corp

Trust, drawn rather than claimed.

A mark that reads as old money without reading as old. The winged horse sits in a gold frame; midnight navy, olive and gold carry it across stationery, signage and screen. Started with the logo, ended with the site.

Dentique

The N is a tooth. That’s the whole logo.

A double arc above it reads as a smile, so the mark works at signage scale and pen scale without a second version. Clinical green, not pharmacy green — a clinic you’d choose, not one you’d be sent to.

Syriatel rebrand

Two rivers, one cable, and the people standing on it.

The compound name splits the way the country is split — the Tigris and the Euphrates — meeting at a join drawn as a cable coupling. The dots in the Arabic letterforms become people, standing on the river of connection. Included because the thinking stands on its own.

HADF

A long, formal name became one Arabic word: purpose.

The mark holds both scripts in one block — the Arabic “d” and the Latin A share the same space. The bridge reads the mission: relief and development, one side to the other.

TaskWave

Run the whole company from one screen — even from outside the office.

Nine years running a creative studio taught me one thing: communication is the number-one source of work problems. TaskWave replaces the notebook, the Excel sheet and the WhatsApp group with one system — clients, projects, tasks, invoicing, leave, reports and a client portal.

Its AI assistant doesn’t just answer: it acts. Ask it to create a task, move a project or pull an invoice summary, and it does — every action logged. Self-hosted on the client’s own server, because their data should stay theirs.

Rawda

The whole kindergarten, out of the drawer and into one place.

Children and guardians, school-bus routes and stops, yearly fees, documents and a photo archive for every child. Payments issue numbered receipts ready to print, and every action is logged. The school’s own colours run through the whole interface, set from one settings screen.

Built for directors and class teachers, not accountants — clear screens, few taps, designed to work on a phone as well as the office PC.

Madar Website

The rebrand, carried onto the screen.

After the identity came the site: two design directions presented side by side, built responsive from the first wireframe, with the fiftieth-anniversary story given its own section on the homepage.